Charles Schulz on comic strip character merchandising

I don't know Bill [Watterson]; I've never talked to him. I wrote a foreword for one of his books, but I've never talked to him. Like I said before, we're all individuals, and I dreamed of becoming a comic strip artist. I never thought about licensing or anything like that, but I was driving down the street one day and I saw a truck that had Yosemite Sam pasted on the back of the truck. And I thought, “People love cartoon characters, and the man who drives this truck loves Yosemite Sam enough to paste his likeness to the back of his truck.” What in the world is wrong with that? People love coffee cups and things, and if you can put the characters on TV, sometimes it's just terrible, but if you can do it [well], fine. You're A Good Man, Charlie Brown is the most-performed musical in the history of the American theater, because we did it right, and I don't see anything wrong with that. Plus: I don't think I'm a true artist. I would love to be Andrew Wyeth or Picasso... but I can draw pretty well and I can write pretty well, and I think I'm doing the best with whatever abilities I have been given. And what more can one ask？